Case Study - Building a Modern Customer Engagement Solution
Led development of a comprehensive TypeScript/Node.js product with GraphQL API for custom email, forms, and personalized direct mail creation.
- Client
- Digital Experience Platform
- Specialty
- Product Development
- Service
- Full-Stack Engineering
Overview
In the competitive marketing technology landscape, there was a significant opportunity to develop a comprehensive platform that would allow clients to create, manage, and analyze personalized customer communications across multiple channels.
I led the development of this strategic product, taking it from initial concept through architecture, development, and successful launch.
Technical Approach
The development of this platform involved several key technical decisions and implementations:
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Modern Tech Stack: Built with TypeScript and Node.js for the backend, React for the frontend, and GraphQL for flexible, efficient API communication
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Microservice Architecture: Designed a modular architecture with specialized services for email processing, form management, analytics, and direct mail production
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User Experience Design: Created an intuitive UI/UX that made complex personalization accessible to non-technical users
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Performance Optimization: Implemented performance enhancements including server-side rendering, code splitting, and efficient database queries
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Scalability Planning: Designed the system to handle increasing workloads with horizontal scaling and caching strategies
What I Delivered
- TypeScript/Node.js Backend
- React Frontend
- GraphQL API Design
- UI/UX Development
- Integration endpoints
- 10+
- Core platform modules
- 4
- Development sprints
- 12
- Custom components
- 20+